![]() ![]() In addition to automatically blocking non-conforming ads, the Chrome ad blocker also allows users to manually block and allow ads for specific sites. The feature can be turned on by accessing Chrome settings at chrome://settings/content/ads. ![]() In fact, as MSPU has discovered, Google is already testing the ad-blocking technology in its latest Chrome Canary release for both desktop and Android. Google Chrome already blocks ads that try to pop-up in new tabs along with Flash-based ads, and in 2018 Chrome will start blocking ads on sites that don’t comply with new guidelines developed by the Coalition for Better Ads. That’s where Google’s efforts to make advertising less intrusive come in. While some people don’t want to see any ads at all, many users just want advertising to be manageable, and to no longer detract so badly from the browsing experience. Its first and most important step is changing how its Chrome browser manages ads, building on some recent changes and taking things to another level by enhancing the built-in Chrome ad blocker. If you’re tired of auto-playing video ads that randomly blare obnoxious ad slogans and make it obvious you’re not working when you should be, then Google is taking some serious steps to make things a little less frustrating and also less misleading. ![]()
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